tectonic industries
Perhaps this is the only way of knowing if anything was ever important to you.
For the duration of 2010, tectonic industries will transcribe from spoken word to text, every new episode of the Oprah Winfrey show and publish the results online every weekday, with summaries posted to Facebook and Twitter. For the Art(ists) on the Verge 2 exhibition, we would like to stream the transcripts into a physical space, to play simultaneously, creating a cacophony of instruction, information and entertainment. By transcribing the show we are removing all drama and visuals for the audience. The stream of words will reference media events, celebrities and wellness tips, forming a time capsule of sorts of the collective preoccupations of the year 2010, as reflected through the media empire of Oprah Winfrey. In this way, we want to communicate the necessity of re-examining that which we take for granted, by giving viewers the opportunity to examine our aspirations from the mundane to the fantastical.
Artist statement (extract)
Meaning is paramount within our practice. Our work concentrates on examining the artifice inherent within the creation of the modern myths and belief systems of popular culture. Ultimately these created worlds become a pervasive form of reality, universally meaningful within the mainstream collective memory. At the heart of our investigation lies a fascination with visual, literal, televisual and cinematic pop culture that centers on appearances and narrative. Borrowed language is distorted, manipulated and morphed to heighten the artificial. Referencing immediately identifiable cultural signifiers in conjunction with our seemingly endless quest for self-improvement, we create mixed-media installations that scrutinize our allencompassing desire for instant gratification and immediate satisfaction.
tectonic industries
tectonic industries is a collaborative art partnership of the Danish artist Lars Jerlach and the British artist Helen Stringfellow. The members began collaborating in 1999, while pursuing their MFA’s in Sculpture at Edinburgh College of Art, Scotland. In 2001 they relocated to the USA, and they currently live in the Twin Cities. tectonic industries create mixed-media installations scrutinizing our all-encompassing desire for instant gratification and immediate satisfaction. Their work focuses on the artifice inherent within the creation of the modern myths and belief systems of popular culture, with a concentration on our seemingly endless quest for self-improvement. They recently had solo exhibitions at Franklin Art Works (MN), artDC (DC), and ONEZERO Projects (UK), and have participated in group exhibitions and festivals including The Soap Factory (MN), Contemporary Art Institute of Detroit (MI), Urban Institute for Contemporary Art (MI) and You Are Here Festival (UK).
Most recent work (submitted)
Anyway, today was interesting in many ways. (Work in progress) January 2009- present
16†x 24†x .25†Digital prints on dibond
We are currently translating the tactile experience of cooking 365 meals dictated to us by Rachael Ray into a purely aesthetic, visual experience for the viewer. Every ingredient used was compiled into alphabetical order and assigned a shade from a Pantone color chart. Each meal has been translated into a color grid; each stripe represents an ingredient. The placement of the stripe is dictated by the order the ingredients are added. The width of the stripe is dictated by the volume of the ingredient, as it relates proportionally to the other ingredients. The stripes are presented as prints on dibond, with the title of the meal printed in small black text on the lower left corner on a narrow white horizontal stripe.
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