West End interactive art project
Duke Realty is redeveloping approximately 40 acres at the southwest corner of I-394 & Highway 100. The $400 million mixed-use project is called â€œThe West Endâ€. The first phase includes a 350,000 square foot lifestyle retail center and approximately 30,000 square feet of office space. â€œThe Shops at West Endâ€ will include fashion boutiques, a wide variety of restaurants, a 14 screen, state-of-the-art movie theater, and a grocery store. This unique shopping and entertainment destination began in April 2008 and is expected to be completed in September 2009. Later phases of The West End will include 1.1 million square feet of class A office space distributed between several buildings and a hotel.
Camille Utterback won the commission for the “state-of-the-art movie theater” with a proposal for hanging interactive full spectrum color light columns, which are activated by people touching a balcony handrail. Here is an early mock up of the project from her proposal.
And here are some pictures of the site under construction.
I recently received a note from Camille that she will be installing the final project the week of August 30. An incredibly short timeline! Here she is in her San Francisco studio with one of the prototype columns (still with some packing around the joints, and no lights). Can’t wait to see the results – and plan to see all my movies at The West End.