“Just after the opening of my solo show at Charlie James Gallery in Los Angeles we loaded up a rented pick-up truck with the arrow sign I included in the show. When I came across various locations in the city, we untied the sign, carried it over and snapped some shots – each time improvising a message for the face.”

via Steve Lambert

That is a great concept! Did you take any other photos with the arrow sign?

They are! These photos were taken by the artist, Steve Lambert. They are the only ones I could find posted, but he says to sign up for his newsletter for more info: http://visitsteve.com/work/arrow-sign-in-los-angeles/